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A restaurant concept is the overall idea or theme that defines the restaurant. Concepts include the your menu's design , service style, dining room decor, and — of course — the style of food. Heritage, local ingredients, traditions, or family are all common sources of inspiration for restaurant concepts.
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Because food is, after all, a mixture of all those things. Read on to explore the elements of a concept, some steps to help guide your choices, and even some restaurant concept examples. A good restaurant concept will cover an array of elements with one cohesive mood or tone.
From the name of the establishment to even the paint color on the walls , every detail contributes to the overall concept. The name of your restaurant should give customers a pretty good idea of the type of food you serve. It needs to be memorable, preferably simple, and most importantly, authentic. There are many different approaches to choosing a restaurant name, but owners often take inspiration from their location, a signature dish, or even a family member who inspires them.
The description of your foods can be as literal as listing off the ingredients in the food and the ways they were cooked, or as poetic as a brief description of an experience, visual image, or abstract theory. But your approach should make sense in the context of your food and overall theme. While service styles may seem unrelated, the type of service you offer directly relates to your restaurant concept in the sense that it affects the diner's overall experience. Here is a list of service types that can impact your concept:. Wall color, lighting, furniture, table settings, music, and decor all play a huge role in the overall impact of your restaurant.
Do you want a fun, casual vibe for game days or a romantic spot suitable for date nights? Considering the needs of your customers can act as a helpful reference point for decor and theme decisions as well. Of course, deciding on one concept can be tricky.
Math for the Seasons
Just as every artist finds a different path for each project, developing a restaurant concept is very personal to each restauranteur. Certain service styles are often accompanied by specific etiquette, such as dress code. Most importantly, you need to make sure that customers know what to expect when they arrive at your restaurant in order to help avoid awkwardness. You need to remind the customer of their need, even before it has arrived.
Remember that images send a strong subconscious signal to the consumer about your offer.
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So, match your visuals with your copy to indicate seasonality. Look at the Delawareonline ad below. The current season at the geographic location that you target in your ad should be reflected in your imagery. People need to find a way to click-through to you or call. The max CPCs also tend to increase, because most businesses have specially designated higher seasonal budgets. So, the landscape gets more competitive. The conversion rate and sales also increase during holidays.
So, you should embrace the rise in CPCs, to stay on the first-page and at higher ad ranking positions. For now, I recommend that you check out your first page bid estimate and tracking impression share reports. Still, automation has its place during holidays — so that you only need to optimize your campaigns and not to create news ads from scratch. Let me quickly show you how you can create rules to automate your ads. From here, you can create rules to pause campaigns. Then, I can choose a day, as well as time for pausing. Alternatively, you can also choose to stop the low performing ads by choosing CTR and Impressions, from the requirements field.
Next, I recommend that you set an appropriate name for the rule that helps you to remember it. You can also set rules for sending an email alert when your campaign spent increases by a given amount in a day. You might want to re-enable the paused campaign automatically, once your desired period has ended.
The rule creation for re-enabling is similar to pausing. During the holidays, consumers are already in a shopping mindset and expect special offers and discounts.
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With the help of ad customizers , you can capitalize on this holiday rush. Wordstream has seen an increase in conversions in their client accounts, by up to 3x , by the time sales come to a close. You can further increase the chances of getting conversions, by targeting, specifically, those abandoned website visitors.
A person that has shown prior interest in a product on your website is more likely to get persuaded with time-bound discounts. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness
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