Amazon clergy robes
Push a button, and the item arrives. Many then would argue that Amazon is missing this.
They do transactional commerce well but have no capacity for emotional brands. Not all the time anyway. We also shop to discover new things, to socialize with friends and to entertain ourselves.
We shop for the thrill of the hunt and the associated dopamine rush to our brains when we find it. Amazon seemingly has no interest in these less transactional elements. Shopping on Amazon remains a solitary, static and sullen activity: a Sears catalogue on digital steroids. And without brands, Amazon ceases to be Amazon.
Amazon clergy robes
But watches are well suited for the platform, as they are branded and standardized. Jewelry is less so.
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That may be why it wants a jewelry brand. The proposed name, For Keeps, suggests an attempt to evoke something. It certainly sounds better than its current brand for private-label jewelry, the generic-sounding Amazon Collection. Keep in mind you do have to be a Prime member to shop this sale event, but you can always take advantage of the free day trial and cancel later.
New Arrivals
We've spent the last few days and weeks researching all the best sales and products to help you find the best ways to save on things you'll be glad you bought. More: 6 ways to find the best Prime Day deals—and avoid the bad ones. Amazon deals come and go pretty fast, so this is the one time we'll really suggest you don't overthink a good purchase.
We are also updating this post constantly over the course of the sale, so bookmark us and come back often to see what's new.
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