Many coupon sites including RetailMeNot have recently started to offer cash-back loyalty programs as a way to increase loyalty from their customer bases.
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Most of these extension sites also offer cash-back programs. RetailMeNot recently launched its own browser extension to compete with Honey. So paying a commission to the extension company at this point may make less sense from a marketing standpoint.
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Some coupon bloggers are larger than all but the biggest coupon sites. Krazy Coupon Lady, Hip2Save and Coupon Mom boast readerships in the millions, and if they decide to promote your brand, they can provide you with a considerable amount of visibility. However, most individual bloggers tend to be selective about the brands they actively promote, and the personal tastes of the blogger plays a major role in who they work with.
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Alternatively, many thousands of smaller bloggers exist who can also provide a great promotional vehicle for your brand. The challenge here is that recruiting and coordinating a campaign with dozens or even hundreds of smaller bloggers can be a logistical challenge. Fortunately, there are some platforms designed to ease this process — Dealspotr is an influencer marketing platform designed specifically for promoting deals, while Famebit is designed for video bloggers on YouTube. Sadly, affiliate marketing suffers from perhaps more than its fair share of spam and abuse, and coupon websites are no exception.
As a marketer you must do your homework prior to working with coupon sites to ensure success and minimize fraud. At the most basic level, you as a marketer want to work with coupon sites that will refer you new customers.
You want to avoid coupon sites that earn commissions without adding any value to your transaction flow. Some less trustworthy sites may display promo codes for your brand anyway, giving them the appearance of having unique, exclusive discounts for your brand. When evaluating a coupon site, a good thing to do is to check their traffic stats on SimilarWeb and see what percentage of their traffic comes from search engines. Second, you should examine their coupon pages for a few popular brands, and actually try out some of their codes.
Rather than accepting any coupon site that applies to your affiliate program, try being selective and working with fewer, higher quality sites. Go with coupon sites that have responsive and professional affiliate reps who will work with you to ensure a successful relationship.
Check out their website and their metrics as mentioned above. Does it feel like real people visit this site? Otherwise, your visitors have no choice but to find coupons for your store on other coupon sites. First, you should decide whether you want to offer a promo code box in your checkout flow to begin with. The fact is, many people, when presented this box, will feel a need to fill it out with something, and will go to Google or other places to try to find a code. The upside is that if they do find a code, they are very likely to complete their purchase. But you need to think carefully about how you present this promo code box and make sure it lines up with your marketing strategy.
We can help you! Think about it. When creating their ads, AppSumo had people like you and me in mind. The picture in the ad above is light-hearted and friendly. I have one other piece of advice regarding placement of your ads. Sidebar ads tend to have a lower click-through rate CTR. In fact, news feed ads have a CTR 44 times higher than right-side ads. By putting their ad in the news feed with a seamless image , AppSumo has a much better chance of people clicking through. One of the quickest ways to grow your email list is to advertise— use a colorful image, a headline that promises value and a clear call to action CTA.
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Showing a popular product is a great way to get people to pay attention to your ad. Once you draw attention to your ad, people naturally want to know more. The headline attached to the image keeps people interested. The value added to the audience is worth checking out.
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More importantly, they include a way to complete that action via the Sign Up button in the image. Whether you read the CTA in the update or just looked at the picture, the value is clear and the ask easily completed. When you click the image , you go to a landing page where you can sign up for the daily newsletter.
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Once a store closing sale has begun and a liquidation company has taken over, you probably won't be able to use any of the regular coupons that the store in question used to offer. If you have a choice between shopping at a store that's closing and shopping at a location that's not, you'll likely find better deals at the location that's staying open. As we outlined above, stores that have been taken over by liquidation companies aren't bound by the pricing rules and practices of the industry. In the ABC article cited above, employees at a closing Circuit City this was before the entire company went out of business recommended that the reporter go to a "normal Circuit City" if they wanted to find better deals on TVs.
If there are two of the same chain in your area and one is closing, stick with the store that's staying in business to save yourself both upfront cash and future hassle if something goes wrong.