Pretzel production continued at the Granger Street facility. Our employees pulled together and completed a massive cleanup and the building was rebuilt and expanded regularly. Today, it is over , square feet and includes product processing, packaging, and warehousing as well as a large research and development laboratory.
Our Olde Tyme Pretzels, first made in by H. Previous Next.
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Traditional Pretzels. Flavored Pretzel Pieces. Pretzel Sandwiches. Chocolate Covered Pretzels.
Wholey Cheese! Braided Twists. About Snyders of Hanover. Harry Warehime began producing Olde Tyme Pretzels. Spooky season is upon us which means our Halloween snacks are back! Distressed Inventory In partner and affiliate marketing, distressed inventory usually refers to goods and services that will shortly lose their value. For example, an airline ticket on a flight tomorrow might be deemed distressed inventory because the company has very little time to sell it before the flight takes off and the empty seat has no value to anyone.
Many times, partner programs are structured to offer special deals on distressed inventory under the concept that some revenue for those items is better than none. Distressed Value Commissioning In partner and affiliate marketing, distressed inventory usually refers to goods and services that will shortly lose their value. For example, an airline ticket on a flight tomorrow might be deemed distressed value inventory because the company has very little time to sell it before the flight takes off and the empty seat has no value to anyone.
Domain Authority A term used in SEO that refers to Google's assessment of the importance and credibility of a website. Sites with more authority are considered more important, generally get more traffic, and are more likely to score high in non-branded-term search results. This is sometimes used as a heuristic for the quality of the list and the extent to which messages delivered with the list will be welcomed by users.
DSP Demand-side platform. A platform used by advertisers to manage buying of digital media, often by RTB auction. Dynamic Ads Creative in which certain elements like the items featured are dynamically chosen, often based on inferred or known user interests. Dynamic Linking Usually a mobile app term, dynamic links enable a link to refer users to the correct native app or app store based on the operating system of their phone.
That way, a link click on an Android device will open the appropriate app or app store whereas on an iOS device it will open an iOS app or app store. Dynamic Messaging Creative in which certain elements like the items featured are dynamic chosen, often based on inferred or known user interests. Email Affiliates Partners who use mailing lists and emails to promote your offers. EPC Earnings per Click.
A figure computed by dividing the total revenue earned from a specific online link divided by the number of clickers. Escalating Fee Commissioning In escalating fee commissioning, the affiliate or partner is given a higher commission rate or bounty if they drive a larger total transaction or sell "priority" goods. Escalating Percentage Commissioning In escalating fee commissioning, the affiliate or partner is given a higher commission rate or bounty if they drive a larger total transaction or sell "priority" goods. Event Parameters These refer to facts about a consumer event like a click, search, or purchase.
Certain partner management tools make it easy to pass parameters to the measurement tools so that the marketer can better understand the goods purchased. While years ago, marketers tended to pass few parameters with purchases, these days advertisers are increasingly choosing to pass more information so they can do more analysis and optimization.
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Fapiaos are receipts for the prepayment of taxes. Fapiao Payments The pre-paid tax system China uses on all transactions made in the country.
Firebox Ad Blocking The system used by the Firefox browser to block the display of graphical ads on their browser. B Fired Pixel When a lick is clicked, a 1x1 invisible graphic is called from the tracking platform. This pixel fire enables tracking of an action. Firefox Tracking Protection The system used by Firefox to automatically block most third-party cookies from delivering tracking information.
This limits the ability of a company to track activity using third-party cookies, and is contributing to the decision of a large number of advertisers to move toward other tracking methodologies. First Click Tracking Here a commission or bounty is awarded to the partner that drives the first click in a successful conversion buyer journey. First-Party Cookies First-party cookies are small text files placed on the user's browser by the site they are visiting. Flat Fee Commissioning Here an advertiser commits to giving a fixed amount for every conversion driven by a partner.
It is in contract to commission-based systems where the partner receives a percentage of the total sale as compensation. Frequency Capping An advertising term that is used to describe limiting the number of times a consumer will see a specific offer.
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Frequency capping is frequently popular in retargeting, so users are not bombarded with hundreds of repetitions of a retargeting ad. Geographically-Based Commissioning Here the advertiser pays specific commission rates for sales made to purchasers in different geographies. Geotargeting This refers to ad targeting based on the specific location of the prospect or customer.
HTML5 helped the web largely replace Flash, which worked well but required a great deal of processing power.
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Hyperlink A link on a web page that redirects the browser to a destination. Independent Program In the context of affiliate and partner marketing, an independent or indie program is one that an advertiser manages without the use of third-party verification companies, platforms or networks. Indie Program In the context of affiliate and partner marketing, an independent or indie program is one that an advertiser manages without the use of third-party verification companies, platforms or networks. Influencer An individual who produces content that influences the buying and other decisions of people.
Most are heavy users of blogs, videos, and social media to develop their followings and communicate their recommendations.
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Intelligent Tracking Prevention Apple introduced Intelligent Tracking Prevention to limit the use of third-party cookies for tracking purposes. This has impacted the ability of some affiliate tracking technologies to be used across all browsers. Intelligent Tracking Prevention 2 The second iteration of Apple's Intelligent Tracking Prevention technology that limits the ability to use third-party cookies for tracking purposes.
With Universal Links, a single link in an ad or hyperlink redirects people to either content on a website or in an app, depending on whether the app is installed. This is used by bad actors to hide their usage of unauthorized sites to drive traffic and conversions. Item-Level Commissioning Commissioning schemes that set different rates for individual items, often based on the gross margins of each individual item.
Apple introduced Intelligent Tracking Prevention to limit the use of third-party cookies for tracking purposes. Most partner programs are managed on last click, but that is slowly changing as platforms enable more complex attribution methodologies. Lifetime Value The total value of purchases made by a user over the course of their brand relationship. Linkshare The old name of the Rakuten Affiliate Network Loyalty Partners Communities of members that often refer prospects and conversions to advertisers. Loyalty Sites Communities of members that often refer prospects and conversions to advertisers.
LTV Short for lifetime value. The total value of purchases made by a user over the course of their brand relationship. LTV Commissioning Short for lifetime value. Manual Approval With manual approval, every affiliate or partner that applies to a program is manually reviewed by a brand or its agency before being accepted or rejected for the program. Margin-Based Commissioning An approach to commissioning that varies the rate given to affiliates and other partners based on the gross margin of the goods sold in each conversion.
Martech A class of technology solutions purpose-built for marketing uses. Marketing technologies. Merchant Another name for an advertiser in the affiliate business. Meta Literally a set of data that gives information about other data. Metadata like SKU numbers, sizes, destinations and classes of service enrich understanding of conversions can also be used to provide different commission rates for different purchases.
Meta Data Literally a set of data that gives information about other data. Micro Influencer Influencers with fewer than , followers. Mobile Affiliates A company that acts as a middle man between advertiser and mobile affiliates. The term is usually used in the context of app install programs.