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O Box: Email: john thegrindgroup. The Blue BookCoupon. If there is a utopia, Mr. Eugene V. Debs, another old Socialist friend, hailed the publication of the th Little Blue Book title with the following letter:. You have certainly built up a wonderful and unique publishing enterprise, and the millions of copies of books of all descriptions, containing literature in all languages, you have put into circulation, not only in this country but beyond the seas, must have a great cultural and educational influence upon the masses of the common people who have thus been reached and hitherto have been unable on account of the expensive cost to provide themselves with such literature.

I hope you will succeed.

Letters from the common man were probably better indicators of what the average American reader wanted. The following letters, published in , substantiate what the famous men above had said four years earlier about the Little Blue Books, and give an indication of what subjects were most wanted:. I am a regular reader and booster of the Little Blue Books. They have opened up new subjects for me, which I might not otherwise have become familiar with. They have contributed to a much broader culture than I ever might have achieved without them.

The Little Blue Books on marriage and its problems, health and hygiene, for example, are books everyone should possess.

They contain practically all I have ever learned about sex and I consider them invaluable in this line of education. Looking back on my five years in the University and considering the various educational forces with which I thus came into contact, I find that I cannot attribute to any single factor a greater portion of credit for the little learning I now possess than to the Little Blue Books. They enable me to continue in isolation my studies in subjects that interest me. Large, cumbersome books are difficult to transport and cannot be kept constantly at hand to catch these exclusive, idle moments.

Unfavorable responses were not infrequent. Bishop George A. Would you have a snake come into your parlor? Accomplishing one of his many firsts in the history of publishing, he at one point sent out 15, questionnaires to his readers asking for their preferences in books and inviting comments and suggestions. He received approximately replies, almost without exception selecting "good" books. I am asking you to tell me, in a brief letter, just what those books have meant to you.

Be explicit. Be candid. Tell me exactly what these books have done for you. Have you been debunked? Is your outlook wider and freer than it was before you bought some of these books? Perhaps you never were much of a reader before; perhaps you now make use of your spare moments in a delightful or helpful way with these handy books. Tell me about it.

Give me your age, your occupation, and tell me something about yourself. Your name will not be used if you so request; what I am after is the general opinion among Little Blue Book readers as to the educational and cultural value of the series. The success of the Little Blue Books as a vehicle of popular culture was dependent to a great extent upon his willingness to experiment with these largely intuitive but nonetheless effective techniques. Under his guidance what had originally been a relatively expensive manual operation became within a decade a totally electric system of mass production capable of printing , books per day.

Had it not been for these two factors, the series could not have become such a powerful agency of printed popular culture. Average American got the kind of reading material he wanted. As indicated earlier, he made frequent and careful studies of sales, advertising, and inventory figures. Whenever he discovered a book that was not selling its quota of 10, volumes per year he sent it to the "Hospital," his "editorial sanctum sanctorum," where he attempted to diagnose the reason for its reduced sales.