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Given the high visibility of this PromoCodeWatch page on Google, it is likely that hundreds of people everyday are wasting time with these fake coupons.

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Given the search engine success of these thin coupon sites, more established sites like RetailMeNot, CouponCabin, and Offers. Clearly, they have someone looking at this page everyday to ensure they are providing a great experience for shoppers.

Unlike PromoCodeWatch. They also clear their page of irrelevant coupons, giving the reader a positive, efficient experience. As you can see, Offers. Whenever you visit this page, it will likely have a good coupon. So, these fly-by-night coupon operations like PromoCodeWatch.

In this new type of paid link scheme, thin coupon sites like PromoCodeWatch are buying links which are hard to distinguish from real, editorial links, since they appear on trusted, reputable websites. How are they doing this? With private link brokers, webspam sites like PromoCodeWatch are going through brokers who will sell, for a fee, a link on an established, high trust website. Other sites like online bankruptcy attorneys and Chinese wholesale sites are advertising in the same way.

As another example, I was actually approached by a link broker attempting to sell me a link in the footer of the major news site the Jerusalem Post. You can see that PromoCodeWatch also has a link on this site, among other car rental and hotel sites.

With non-profit donations, companies like PromoCodeWatch. So these thin coupon sites like PromoCodeWatch. If you look at the entire picture of sites that link back to PromoCodeWatch. One example is ISC. Companies can donate, and in exchange will receive an SEO-beneficial link. Coupon sites PromoCodeWatch and DiscountTrue are taking advantage of this paid link opportunity, as are other e-commerce sites and thin affiliates. These are great institutions pursuing worthy causes, and companies should be encouraged to support them. What I am saying is that by providing these SEO-beneficial links, in many cases to low quality or even fraudulent websites, they are indirectly harming consumers who are more likely to find these harmful sites due to these links.

The proof is in the pudding. Below are traffic growth charts from PromoCodeWatch. These are thin coupon sites that contain mostly fake content, and most of their links come from obvious paid link schemes.

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These are growth charts any business could envy, and their growth comes at the expense of higher quality sites like RetailMeNot, DealNews, Slickdeals. And if you multiply this by the dozens of new sites that are using this tactic, you can see this is a widespread problem in the coupon industry.

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I think that enough webmasters report these sites, Google will take action and these sites will lose their rankings. To report these sites, simply visit this tool and enter in the URLs of offending sites that are buying and selling links.

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