Include a prominent link to it near your promo code box. That will discourage customers from heading off-site in search of discounts for your brand.
- Internet coupons will help attract users..
- Coupon Affiliate Websites: Marketing Tips for Success and Pitfalls to Avoid.
- best deals hard drive.
Whatever changes you make to your checkout process, just make sure you flag it in your analytics software and monitor how it affects customer behavior. If offering promo discounts increases cart abandonment, you have some problems to fix in your coupon redemption process. The whole point of working with coupon affiliate sites is to attract new customers. But some dishonest affiliates actually try to get in between you and your audience with spammy coupon practices.
You can also audit potential coupon affiliate sites before working with them by testing some of their existing codes for popular brands. Many marketers today make the mistake of thinking coupon sites are the only way to promote their discounts. While there are some great platforms out there to work with, there are also plenty of other ways to spread the word about your discount without them.
CityAds Media: global technology platform for online performance marketing powered by big data!
One viable strategy is working with micro-influencers. Micro-influencers are just regular people with a niche blog or presence on social media. Work with a team of micro-influencers to promote your products and associated promo codes to drive new, valuable traffic back to your site to convert.
Market your discounts with the help of coupon affiliate sites and influencers, and you can drive greater ROI for your e-commerce store overall. Just take the time to carefully vet potential partners, track their impact on sales, and optimize your coupon marketing process.
Continue to your page in 15 seconds or skip this ad. Their app for iPhone has now had millions of downloads as well, further solidifying their focus on branding". Here's a screenshot of WPbeginner coupons Firstly you'll have to pick your niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated. Think of something smaller that's in high demand and pricey enough that people look to get a promo code for. It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc.
Then make sure you can find affiliate programs that allow you to generate discount codes. Facebook Ads targeted at niche fan pages could work well here. Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads. Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content. Like RetailMeNot you'll want to build a community and get people interacting with the site — rating deals, leaving feedback and comments and even getting your own forum up and running.
Don't forget to build an email list as this will help bring in repeat traffic. Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails.
Finding new customers through discount websites and coupon codes
You'll have to have your affiliate agreements in place and coupon codes from the beginning — it would help if you already have agreements with a lot of the companies you plan to work with. Take advantage of our Affiliate Hacks report. HOT TIP: Even if the discount code doesn't net you a commission but is the best saving for your visitor display it - this creates huge value! There's huge potential for you to get involved in one of the less competitive markets and carve out your own piece of this billion dollar pie.
Pick a niche that's not too obvious but where people regularly spend money online and the purchase price is enough to warrant seeking out promo codes.
- standard coupon fine print.
- coupon toto sapore napoli.
- deals packages disney world.
- Coupon Sites Could Be Stealing Your Affiliate Commissions.
- How To Add a Coupon Reveal Button to your WordPress Website.
Use copywriting if you're writing product reviews as James shows here. Be creative with your traffic generation as SEO traffic may not come instantly for your online coupon business. Go about gaining traffic, links and social shares through blogs, forums, social media in your niche. Coupon sites on their own might be able to entice people to add more to their cart this would also in theory increase the time from the cookie being set to the sale closing because the person is shopping on your site again instead of just continuing to check out. If this is true, it can be a good thing.
The reason it is a half truth is that you can do most of it without them and in order for coupon affiliates to increase AOV in many cases , you have to help them. These are all ways that coupons on your own site can help to increase your average order value. If you offer these same options to your coupon affiliates, this is how they make the case that help increase AOV. In theory, yes that can be true and a good thing. This may help to prevent having to pay commissions from someone leaving to find a coupon code.
This is another way to increase your AOV by offering a coupon. There are a ton of ways to see if coupon affiliates are adding value or intercepting and adding little to no value. The trick here is to have real and controlled testing in place. You need an unbiased third party that has experience with shopping cart poaching, adware and attribution.
I also gave you other things to think about in the EPC and conversion rate answers. You can find a few more in the poaching my cart and AOV section. Repeat from above — The easiest way to see if a coupon site is intercepting your shopping cart or other traffic is to look at their traffic patterns.
Step by Step: Adding a reveal button to your website
Proving this is simple. Their conversion rates should be equal to what you normally see during the spikes that your company generates without the partners and the volume of sales should match too. To give them a fair try, give them the deal before you run it yourself. If they can produce the spike while maintaining their standard sale conversion rates, they could be adding value.
This one is tricky, but easy to measure. Touch point testing is when you add and take away customer touch points to figure out where value is being added, where you should spend more money and what you can eliminate touch points without causing financial harm or damage to your company. When doing touch point testing for coupon affiliates, there is a very simple one.
By testing different channels and seeing which coupon affiliates grow and decrease based on your tests, you can now determine who is poaching from specific channels, from your overall efforts and also which top of the funnel partners you can help as well as hurt by altering channels think of review sites and mid-funnel partners. One thing you can do, but most will refuse, is to have them pull all dedicated pages or pages that show up for your trademarks or brands.
Finding new customers with discounts | Affiliate Marketing - Namecheap
Now look at the sites showing up as well as the affiliate IDs on their links. They are normally very good about blocking the parasitic coupon affiliates if you ask them too. If this happens, then that possibly means they were intercepting your shopping cart and your company is now saving money. If they cannot remove the pages, you can always use the solution outlined in the SEO bullet in this post with modifying their robots.
The goal here is to ensure they are no longer showing up for your trademark, brand or URL terms with modifiers yourbrand. This one is tricky but the most accurate because it also includes attribution testing. I have a tool I use for this, but it is fairly pricey and my clients have to pay for it themselves. Instead of only looking at clicks to close and what causes an increase and decrease, it looks at your revenue in addition to these. These tests almost always result in us removing all partners not just coupon sites that try to poach or intercept the person at checkout. Not all the time, but most of the time.
Unfortunately I cannot share any of this data because I delete it after the project is over, but if you contact me I can send you some of the tools to use. If you hire me we can set them up and run the tests, but this post is about helping you, not pitching you our services. Revenue line testing also provides a big case to keep review sites for highly competitive and high cost products.
This also includes comparison sites for expensive and highly competitive niches brand vs. XY brand. We also normally find out that some of our PPC keywords which are barely or not profitable are actually profitable by removing the affiliates that intercept your shopping cart at checkout in a smart way, not just pulling the plug.
The short version, affiliate sales tank but overall company revenue rises…but only if you remove them in a smart way. If you decide you want to remove some or all of the coupon affiliates from your program, you can. It is up to you and your company to define what adds value and how your program should be run.
If you do decide to remove them, do it smart. Here are some recommendations. The important take away is that coupon sites can and do add value, but only if you work with them in a smart way. You have to ensure they are not intercepting people checking out of your shopping cart and that they are adding top of the funnel or mid funnel traffic. Test each theory yourself and then re-read this post. You now have everything you need to know about how to work with coupon affiliates, if they are adding value or if you need to remove them or find an alternate way to work with them.