Simply knowing these tactics may not be enough to protect you from these ruses. When I go to the supermarket, even if it's for something as small as a thimble, I always get a cart. The shiny silver shopping cart is a great way to transport all my stuff swiftly through the store without losing an arm.
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Introduced in by a very successful businessman and inventor Sylvan Goldman, the shopping cart has been making consumers spend more money all over the world. Did you ever go to the supermarket to go pick up milk and walk out with a lot more? This might not be entirely your fault. Floor plans are designed to hide dairy products and essentials to the back of the store to make sure you pass by as many products as possible on your way there. So as soon as I walk into the supermarket, the race begins for me to find the milk as soon as possible with the minimum amount of path covered.
As soon as I enter the store with my huge cart, the first thing I notice is the smell.
Most supermarkets place high-margin products, such as baked goods and flowers, near the entrance. The placement guarantees that those products are the first items you encounter when you come into the store with your empty carts. Due to the fact these are non-essential luxury items, many people think twice about purchasing them, especially with a full cart of items.
When you first enter and your huge cart is still empty, many shoppers feel okay about splurging. Bring on the tulips! Supermarkets are actually killing two birds with one stone with this trick because the pleasant smells also activate your salivary glands, which is shown to boost the number of impulse purchases in many shoppers. It also puts customers in a good mood and increase their willingness to spend more.
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Supermarkets tend to play soft and slow-paced music to make the customers move the same way. You come back to your senses for a second and realize that you should be going home to make dinner by 7 P.
Notice there are no clocks anywhere inside the store? Supermarkets want to prevent you from seeing what time it is to keep you from tracking how long you've been at the store. This eliminates or minimizes, any rush to run out of the store to meet your other responsibilities.
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Many people consistently move from right to left throughout the store, and they show a greater affection towards moving counter-clockwise. The movement pattern can be attributed to the practice of driving on the right side of the road. The supermarkets then take this natural phenomenon and use it to their advantage, as they place more expensive items on the right side of the aisles rather than the left.
Next time you go shopping, you might want to consider looking to your left side, there might be better value there. However, after briefly thinking about it, I pick up the package of Oreos and move down the aisle. This is no coincidence. By clicking any link on this page you are giving your consent to our Privacy Policy and Cookies Policy.
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