Piggly Wiggly Corporation secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of its stores. The concept of the "self-serving store" was patented [7] by Saunders in The customers selected merchandise as they continued through the maze to the cashier. Instantly, packaging and brand recognition became important to companies and consumers.
The success of Piggly Wiggly was phenomenal, so much so that other independent and chain grocery stores changed to self-service in the s and s. In November , Saunders attempted a squeeze on the substantial short interest in the stock, running the share price up from 40 to and profiting by millions on paper. The Stock Exchange Governors responded by deciding that a corner had been established in Piggly Wiggly and removed the stock from the Board, eventually forcing Saunders to turn over his assets to the banks that had financed his leveraged position.
Saunders reputedly lost nine million dollars in the attempted corner. Following these events, the company was divided into strategic units and sold to regional grocery chains, including Kroger , Safeway , National Tea , and Colonial. After losing control of Piggly Wiggly, Saunders had no further association with the company, although he remained interested in the concept of automated shopping, with which he experimented initially with the Keedoozle store until his death in According to John Brooks , Piggly Wiggly's "greatly changed corporate structure According to the Piggly Wiggly Web site, Saunders was "reluctant" to explain the origin of the company's name.
There are two theories: One story says that, while riding a train, he looked out his window and saw several little pigs struggling to get under a fence, which prompted him to think of the rhyme.
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Someone once asked him why he had chosen such an unusual name for his organization, to which he replied, "So people will ask that very question. There are presently more than independently owned and operated stores in 17 states.
The company headquarters are located in Keene , New Hampshire. Piggly Wiggly stores are found predominantly in medium to smaller size cities, and remain a fixture in many rural communities. In many of the larger cities and more metropolitan areas within the company's territory especially in the faster-growing regions , competitive national grocery chains have built larger supermarkets with greater variety and selection than Piggly Wiggly, targeting a more upscale clientele.
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In response, Piggly Wiggly has developed a loyalty card discount membership program similar to many other national merchants. It looks like your browser is blocking third-party cookies. Please unblock them or use a different login option, such as email. Sign Up Current offers Ending in 2 days.
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